Hello, Hey, G’Day!
I’m Renae Smith, a global consultant dedicated to amplifying brands through innovative marketing communications and memorable culinary experiences.
From crafting dynamic events to building strategic PR campaigns, I work with tourism boards, hospitality brands, and cultural institutions to create impactful, meaningful connections with audiences around the world.
My Experience
My career began at 15 as a trainee legal receptionist, advancing quickly to establish my own paralegal agency by 23. This entrepreneurial start laid the foundation for a dynamic career. I soon transitioned into the hospitality industry, where I was hired to enhance service at Sydney’s top dining venues and adapt an American cruise line’s offerings for the Australian market—experiences that sparked my passion for brand development.
In 2012, I founded The Atticism, a UK and Australian based PR agency known for bold strategies and forward-thinking practices like paid period leave, flexible remote working, and a 4-day workweek. My culinary journey expanded with MasterChef Australia Season 6, leading to the launch of Bake Mixes, a health-food brand I later sold, and What Chefs Want, a TV show I wrote and hosted, where I explored food cultures across Singapore.
Today, I consult with brands globally, including BHE, Swiss Butter (Global) and the Singapore Food Festival, amongst others. My work spans the Middle East and MENA Regions, Australia, Asia and Europe, helping brands make an impact on a global scale.
My Expertise
With over 13 years as a PR Director and hospitality consultant, I specialise in creating, communicating, and overseeing immersive, culturally resonant campaigns that connect with global audiences. My expertise spans the spectrum of marketing communications, event strategy, and PR on a worldwide scale. I’m also a respected media voice, sharing insights on topics ranging from the Australian Federal Budget to PR surrounding royal affairs for The Express in the UK.
As a director-level consultant, I work at a strategic level—conceptualising, developing, and managing projects from start to finish, always with an eye on cultural and culinary impact. My work brings together a global perspective, backed by expert freelance teams across Australia, Asia, and Europe. These specialists in social media, digital marketing, design and data analysis allow us to deliver solutions uniquely tailored to each client’s goals.
Guided by the mantra, "If it doesn’t make you happy, don’t do it," I bring authenticity and passion to every project, helping others to pursue meaningful connections and lasting impacts.
Thank you for stopping by. I look forward to the opportunity to work together and bring your vision to life on the global stage.